Igniting the way forward for brands, businesses and people

  • Spark is for ambitious leaders and businesses who want to shape the future

    We bring sharp thinking, creative firepower & cultural intelligence to deliver breakthroughs with real impact

  • Brands

    Rediscover your Magic

    We uncover the emotional heartbeat of your brand, transforming complexity into clarity - igniting your brand’s magic, making it impossible to ignore

  • Business

    Align and Accelerate

    From boardrooms to breakout rooms, we build alignment, secure buy-in, and turn strategy into action. We don’t just consult - we drive meaningful change

  • People

    Empower your Potential

    Mindset coaching that blends strategic rigour with personal insight: sharpen your thinking, supercharge your creativity & step into your power

Whether you're building belief, driving growth, or leading change, Spark helps you get there—faster

Spark is a strategic consultancy founded by award-winning brand strategist Cat Wiles.

Often described as a breakthrough thinker and change catalyst, Cat helps ambitious brands and business leaders turn bold ideas into brand strategies that resonate culturally, drive creative impact, and deliver commercial results. With over 20 years’ experience leading strategy at top creative agencies across the UK and North America, she brings a rare blend of strategic vision, creative leadership, and business acumen.

Cat is known for her energy, curiosity, and clarity under pressure—bringing sharp simplicity and soul to every brief. She doesn’t just write strategy; she delivers it. She’s skilled at translating strategy into action, building alignment across the organisation, and making change happen in a way everyone can get behind.

As a people-first leader, Cat is passionate about unlocking potential—helping individuals and teams prioritise, lead with confidence, and push creative boundaries.

She’s built a trusted network of world-class experts across culture, creativity, and production—assembled bespoke for each challenge. Together, Spark delivers the clarity, capacity, and collaboration that CMOs and business leaders need to move at pace and make meaningful change.

From helping Sainsbury’s “win Christmas” to supporting Toronto’s SickKids Hospital in raising $1.5bn, Cat’s work has delivered measurable impact across sectors including retail, healthcare, not-for-profit, travel, and more. She’s known for uniting senior stakeholders behind big ideas—and driving them through to results.

Get in touch

We’d love to hear from you.

Drop Cat a line at cat@sparkfuture.co.uk or fill out the form below.

Let’s spark what’s next.